20 Tricks for Working with the Media / Press

So you wanna be famous? See your name in print? Here are 20 things you should know about working with reporters:

1. Fully Understanding Whether You’re “On-the-Record” Or Not
2. Your Agreements With Reporters Are Not Legally Binding
3. Reporters Might Tape Your Calls
4. Being “Off-the-Record” Entirely Can Still Be Useful
5. Don’t Forget to Toggle Between “Off-the-Record” & “On-the-Record”
6. Once You Say Something “On-the-Record,” You’re Stuck With It
7. Deciding Whether You Want to Work With the Media
8. Working With Reporters Doesn’t Take Much Time
9. The “Snowball” Effect: One Quote Can Go Viral
10. Cultivating a Journalist
11. Don’t Expect to Be Quoted
12. How to Increase Your Odds of Being Quoted
13. Offer to Send a Quote by Email
14. Getting Your Name & Affiliation Right
15. Not All Journalists Are Created Equal
16. Save Your Scoops for Savvy Reporters
17. Return Calls Quickly
18. Return Calls (Even If You Don’t Know the Answer Or Can’t Comment)
19. Refer Reporters to Others Who Might Know the Answer
20. The Role of PR Professionals

For many more Vid-Guides dealing with corporate & securities law, corporate governance, E&S issues and more – particularly if you want to review any Vid-Guides referred to during this Vid-Guide – see the list of Vid-Guides spread throughout these categories:

• Corporate Governance
• Proxy Season
• Executive Pay
• ’34 Act/Other
• ’33 Act/Deals
• Sustainability/E&S
• Career Advice
• Fun Party

And since all the content on ZippyPoint.com is complimentary, please “Pay-What-You-Can” to help keep this fine platform alive & well…