5 Mistakes Lawyers Make When They Take a Potential Client Out

When it comes to landing that next client, it often feels like a crapshoot. That’s because it is. There’s a lot of factors outside of your control that you probably won’t even know about.

But there are things you can do to improve your chances if you’ve got a shot. You need to put your best foot forward – and not make the common mistakes that many of us do.

The 5 biggest mistakes that you can fix are:

  • Ask what type of place they like
  • Ask whether they want it social only
  • Listen (and mirror)
  • If they want a pitch, use your elevator
  • Ask why you didn’t get the business

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