Zippy Point is Free? Um, What’s the Hitch?

One of my favorite moments in talking to folks about my plans to launch Zippy Point was when one friend abruptly stopped me when I explained the platform would be populated with instructional videos, available for free. He blurted out, “Free? What’s the hitch?”

I’d been so used to the notion that all the content was complimentary – dutifully plowing ahead for several months – that I hadn’t considered an answer to the question in some time. Frankly, I was at a loss for words, other than to softly say “there is no hitch.”