6 Hot Tips for Working With Proxy Designers

Some assume proxy designers are going to come in one of two extremes: another layer of a ‘rules check’ vs. someone pushing heavy visual elements and graphics just for the sake of it.

Not true. A proxy designer’s role is to be a fresh set of eyes, providing recommendations that are part content-related and part design. The graphic & other visual suggestions are usually made to reduce dense text and allow important messaging to quickly catch the eye of the reader.

Here are six things related to proxy design that you should know:

• Understanding who to hire
• Redesign even if not looking to be a leader
• The actual disclosure is paramount
• Borrowing ideas from others as a springboard
• Improving your technological workflow
• Board reaction to change often positive

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